![]() We curated it into free courses and - voila - we had a few hundred courses on Udemy.ģ. In fact, there was great instructional content (supply) sitting out there under creative commons licenses. So, we identified that content and brought it to. Get your supply from someone else. Another early lesson we learned at Udemy was that we didn’t always have to build supply. This wasn’t scalable, but it did allow us to build powerful social proof points which were critical to our long-term success.Ģ. So, we produced a few of our own courses in the beginning and then marketed the heck out of them. filming & editing video content) is a huge friction point in our supply-side process. ![]() Remove friction and build your supply yourself. One of the smartest things we did in the early days of Udemy was produce our own courses. Production (i.e. Start with supply-side tactics to get your "chickens":ġ. No matter what they want to learn, they’ll be able to learn it on Udemy. If we do this, we’ll be able to deliver incredible value to our students. ![]()
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